In the Disney movie “Remember the Titans”, Coach Bill Yoast made this statement during a game to his players when adversity was overtaking his team. He knew he had to make the toughest decision in that very moment to side with his players and show them support for combining a mixture of high school kids who were taught they were not supposed to play together. This did not go well with all the community leaders, but he knew deep down he had to make the change and lead by example. Coach Yoast changed the conversation that night from what they shouldn’t be doing to how can other teams join together and become just as successful. What would it look like if we applied this concept to our business models? The mentality of running up the score and leaving no doubt on our capability to support our clients and rise above any setbacks.
If you are a home builder, for example. You are responsible for building someone’s dream home, that’s a lot of pressure. During the process you must be up to date with all building codes, be able to communicate with your sub-contractors accurately and be able to assure the future homeowners that they are getting exactly what they dreamed of or as close to it as they can afford. In the process of building your first home, everyone in the community is in love with your work which leads you to getting a few calls to build other homes for new future homeowners. You continue to put your passion into these building projects and somewhere along the way you get content. Your homes start looking identical. You have found yourself in a business rut. Sure you moved a bedroom here and added a column there, but they start to look all the same. You start to ask yourself questions like “How do I make myself stand out”, “What can I do to set myself apart from my competition”? You even can start doubting your talents.
So what is the key to “Running up the score and leaving no doubt”? In my insurance agency it’s about our passion for helping others. I absolutely love watching businesses grow and become profitable. Seeing a mom and pop store turn into a Household name.
As an insurance agent, I view myself more of a encourager and advisor. If I find myself in a situation where I don’t know the answer, I will instantly get off the phone and find it out. In researching each person/business insurance needs is a process, it takes time and patience. It’s also about getting to know each customer personally. Building a relationship that is open and honest.
But isn’t that what all insurance agents do?
The answer is “yes”. We all do the research, we all smile and we all go above and beyond to make sure you are comfortable with your purchase. For me, where the difference is, comes when we are not trying to sell you a policy. Do we still go above and beyond to help you? That’s where running up the score comes from. You keep constant contact with your clients no matter the size of your business to “leave no doubt” that we as your insurance agent cares about your business, your family and your investments.
Turning back to the home builder, what would you think if he/she came by a year after your purchase and asked if you were still happy with the home. What changes you wish you could make? No, he/she can’t make those changes now, but imagine what he/she could learn from it.
Colossians 3:23 NIV – Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.